In the Jungle................

Social Media can be a real challenge to navigate - almost like being in a jungle. Any Small Business Owner that has tried their hand at running a Facebook Page sooner or later realizes that it is not as easy as it looks. Firstly.....why would people "Follow" your Facebook Page? Well, most  Social Media "Specialists" proclaim that content, content, content is everything! But what kind of content? Do you just keep posting your Business photos or do you also throw in some other posts? The answer is that it really depends.

The truth is that Facebook has an algorithm that makes it really hard for people to see your posts. The purpose is to force people to advertise at a phenomenal fee! The algorithm works on a principle that when people "Like" your posts, you will show up more often in their News Feed. This of course creates a catch 22. To have your posts "Liked" you need to first show up in their News Feed and then you need to stay there by getting continued "Likes". It easily becomes a rat race if you want to keep showing up in the News Feeds!

At some point you will need to make a decision. What do you want to use your Facebook Page for? Marketing? As a Portfolio? A combination of the two? The Portfolio route is the easiest but will not generate new clients. To use your Facebook Page for Marketing requires commitment, dedication and hard work! Do you have the time for it? It can be an effective Marketing tool but it is certainly NOT an easy route and demands some special methods to get people interested and keep them interested!

Imago Media can help you with some clever tips! By setting up a consultation time, we can give you great guidance as to what will work best for your Business. We'll give you time saving tools as well as effective ways to promote your business. If you are not in the Pretoria Area, we can have a telephonic or Skype consultation. Imago Media  can also assist you by running your Social Media for your Business. Let us give you that extra boost that you need with the Social Media side of your Business!

The road to success is always under construction.

— Carla Houze (@incalculblessed) October 13, 2013