You’ve got a lot of options when it comes to marketing your business online. But when it comes time to have a sales conversation and drive conversions, there's one channel that continues to outperform the rest: good old-fashioned email.
Email is so much more effective at driving traffic and sales because you get to take the conversation about your products and business to your customers most personal online space - their inbox. Facebook and Twitter are great for free content distribution and engaging your community as well as building your email list, they're also noisy and your audience may not be on them when you post an update. Email, however, gets seen. At Imago Media Management we have been having great success to build our Clients' Email lists through Social Media Marketing Campaigns as well as Web Site enquiries and visits. If your business hasn't taken the time to adopt email marketing, then you're leaving money on the table. According to recent research and surveys:
Keep in mind that not just any old email will do.....content creation is a specialty and at Imago Media Management we have found that your Mail Campaign needs to line up with what we are busy with doing on your other digital platforms like Facebook and your Web site.
Let Imago Media Management help you to start building your mailing list and plan your Mail Campaign today.
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AuthorCarla Houze Archives
December 2017
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